Africa has enormous potential, not only to feed itself and eliminate hunger and food insecurity, but also to be a major player in global food markets. This potential lies in its land, water and oceans, in its men and women, in its knowledge and huge markets. For centuries, agriculture has driven economic growth in countries across the globe, and African nations are following the same path out of poverty. With agriculture accounting for 65 per cent of the continent’s employment and 75 per cent of its domestic trade, it is likely to drive Africa’s economic growth for years to come. Small- holder farmers will be the backbone of that effort.
Coffee and tea are big business for Africa. As crucial foreign exchange generators and a vital source of employment in rural areas, the tea and coffee sectors have been the subject of several recent schemes by governments across the continent as they seek to bolster growth as the market worldwide is projected to grow by US$31. 6 Billion, driven by a compounded growth of 3.6%. Africa’s 14 tea-producing countries come up with a total production of 654,000 tons of tea in 2019. While showing a growth rate of 25.8 percent over the past 10 years, the total African tea and coffee production represents only 11.2 and 12% percent of the world production .
The African Basket aspires to see more African coffees get competitively known and profiled in the North America retail chain regardless. We challenge convention and try new things, The African Basket aspires to create novel niche markets for the less utilized Robusta grades in the stalwart Arabica consuming United States.
The African Basket founding was so deliberate to circumvent the barriers of Atlantic Ocean between Africa and the United States. Therefore, one of The African Basket’s founding strongest points was to ensure sustainable market-oriented linkages between farmers and roasters in the two sister continents.
It was a promise when The African Basket was started to ensure an absolute entrepreneurial coffee ecosystem that cared about farmers. We believe in enfranchisement of the African farmers and empowering them to lead in trade negotiation decisions rather than being price takers. Our event benchmarks the farmer wish price and enhances trade negotiations for best bet offers from the roaster or markets. The African Basket promised to facilitate trade negotiations between Africa farmers and the United States roasters.
Floriculture is a major global industry in both developing and developed countries. Global trade volume is estimated to be worth more than $100bn per annum. The main players are divisible into producers (in developing countries) and consumers (in developed countries, including many in Africa). The major consumer markets are Germany (22%), the US (15%), France (10%), the UK (10%), the Netherlands (9%), Japan (6%), Switzerland (5%) and Italy (5%).
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Ongoing consumer demand for new fruits and vegetables in developed countries has contributed to an increase in trade volume of fresh produce in developing countries. This, in turn, has promoted the growth of small farms and the addition of new products, creating more rural and urban jobs and reduced the disparities in income levels among farms of different sizes. As countries become wealthier, their demand for high-valued commodities increases. The effect of income growth on consumption is more pronounced in developing countries, compared to developed countries, they are expected to spend larger shares of extra income on food items like fruit and vegetable products.
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Most of the pulses, oilseeds & spice produced in Africa are consumed within the continent, but this trend is changing. In 2013, more than 23% of the traded value of pulses, oilseeds & spice was inter-continental, while in 2019, the share of the inter- continental pulses, oilseeds & spice trade was only 11%.25 Besides Africa, the Asian continent is the most important destination. The production of pulses, oilseeds & spice in Africa increased from 1.58 million MT in 2013 to 1.62 million MT in 2018 (and attained a peak of 1.78 million MT in 2017).
Africa has the potential to not only become self-sufficient in food production but to serve as a global food basket. With the right support, African countries can leverage their resources – land, water, people, knowledge and markets – to overcome food insecurity and compete in global food markets.
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